Get The Whole Truth: Whole
Omega Oils &
3’s, 5, 6’s, 7 and 9’s belong to a group
fatty acids often referred to as “good fats.” The
of these oils are numerous – they serve to nourish brain,
eye and kidney tissues.* They have been shown to benefit immune system
and digestive system health in addition to supporting healthy
metabolism and a positive mood.*
fatty acids (such as EPA &
DHA) are particularly noteworthy because the typical “factory
farmed” and highly processed Western diet underdelivers these
vital good fats. Today, the best sources of these fats are wild,
cold-water fish such as salmon (not
Grass-fed meat is another option, but unfortunately, most livestock is
now fattened on corn. These farmed foods can distort the natural
balance of omega fatty acids in our diets.
our ancestors ate a ratio of
dietary Omega 6’s to Omega 3’s of roughly 1:1, our
diet (with high intakes of red meat, sugar, and refined carbohydrates)
skews the Omega 6 ratio to as high as 20:1.
fish oil manufacturers take a “purified” approach
their products. Because they often source many different types of fish
stocks with varying levels of beneficial Omegas, and ship these catches
over long distances from various fisheries before processing, they need
to employ complex, high-heat purification processes to deliver an
acceptable product. This extensive processing can break down the
beneficial compounds in their fish oil. While some manufacturers then
attempt to add back specific vitamins or antioxidants, the benefits of
the “whole” are lost forever.
Whole New Approach to Fish Oil
Chapter® is proud to offer a whole-food approach to fish oil
and an alternative to the fractionated, high-heat processed and
“purified” oils on the market today. From pristine,
protected Alaskan waters, Wholemega™
is 100% wild-caught salmon oil; rigorously tested to ensure each
capsule delivers Nature’s whole
basket of vital fatty acids and beneficial nutrients.
actually see the difference between whole, naturally pure Wholemega and
“purified” fish oils.
dull, yellow hue and
watery texture of conventional fish oil is symbolic of
“purified” products. This heavy distillation
isolates and destroys many beneficial compounds that give fish oil its
naturally vibrant color.
The brilliant hue in Wholemega
comes from Astaxanthin – an extremely powerful antioxidant
is naturally found in wild salmon and abundant in this extra virgin
fish oil. While traditional fish oil processing can destroy this vital
compound, the low-heat “pressing” used to extract Wholemega
preserves this antioxidant as well as the natural color, clarity and
viscosity of the salmon oil.
Pressed, Not Processed
extraction process can have a significant effect on the quality and
effectiveness of fish oil. Like extra virgin olive oil,
Wholemega’s wild caught, naturally pure Alaskan salmon is
after harvest. No chemicals or extreme heat are used during extraction
-- the idea is to preserve, not destroy.
The oil in Wholemega
is so pure and untainted, it is delivered from a “food
grade” government inspected facility. It’s our
healthy, and pure, food to you.
optimal benefit, fish oil must become incorporated into cell
membranes where it serves to modulate cell signal events (e.g. modulate
inflammation) and increases membrane fluidity.* As demonstrated in a
human clinical trial, Wholemega
has been shown to incorporate into peripheral blood mononuclear cells
(PBMCs) – allowing fish oil to provide its beneficial effects.
To learn more about Wholemega’s Clinical Studies click
Sustainably Wild-Caught Alaskan
of New Chapter’s guiding principles is to do no harm
to people, to animals or to the environment. That’s why Wholemega
comes from 100% sustainably wild-caught Alaskan Salmon. Alaska
maintains one of the World’s most highly protected and
natural fisheries and has outlawed salmon fish farming. By using only
wild, sustainably caught Alaskan salmon – among the cleanest
most pure fish stocks in the World – chemical processing to
deliver purity is not required. If sustainability is important to you,
Wholemega is a fish oil you can feel good about.
It’s time to get whole. It’s time to get
* These statements have not been evaluated by
and Drug Administration. This product is not intended
to diagnose, treat, cure, or prevent any disease.